The Two Types of Risk
There are two types of risk, but most people only ever consider one of them. The conventional type of risk is exposing yourself to “failure”: being rejected, crashing and burning, starting a business that doesn’t work out, writing a book that no one reads, etc. This is the kind of risk that everyone is afraid of, and because they’re afraid of it, they stay in their comfort zone. But few… Read More »The Two Types of Risk